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14 Best Online Colleges for Marketing in 2016

Seeking a degree in marketing can be a smart and powerful choice for those interested in the process of creating and distributing value. The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” When earning a bachelor’s degree in marketing, the student will learn business basics, sales communication and techniques, and the processes involved in developing business and disseminating products and services. Consumer and customer focus with an emphasis in relationship building are some of the core elements learned while pursuing a marketing degree. Marketing is a highly diverse and interconnected field, and students with a wide range of flexible professional strengths will fare best in the field.

There are several ways to obtain a marketing degree, from online colleges to a more traditional university setting. The best marketing programs feature a wide range of basic topics, with specialization available at the upper levels. Marketing majors work in a variety of fields from public relations to advertising to research, as strategic thinking skills and planned product implementation are necessary in many areas and types of business. As the global marketplace and micro-economies continue to progress, marketing majors will be in demand for all scales and kinds of occupations. According to the Bureau of Labor Statistics, job growth for sales managers is predicted to follow the national average. Marketing managers work all over the U.S., but jobs are more concentrated in states with far-reaching industry and larger media markets.

Marketing students at any college will learn the processes of product development and trend monitoring, and be able to contrast marketing with pure advertising. Marketing is a universal field of business, and most organizations place a high value on a quality marketing team. This renders marketing an indispensable field, and a truly interdisciplinary college degree. Technological literacy and trend analysis are two key skills to cultivate during your course of study and marketing career, and Internet marketing programs are on the rise. Also important is the understanding of differentiating product value and advertising, and a quality marketing program offers this knowledge and more. There are many reputable marketing degree programs, from both brick-and-mortar and online colleges.

There are as many different ways and means to study marketing as there are degree programs, but be certain that you choose the college that’s right for you. While marketing managers might seek a master’s degree to advance their careers, there are many job opportunities available to those with a bachelor’s degree. Marketing professionals work in virtually every field, as well as in targeted consulting. Competition for jobs can be fierce; be certain your marketing degree is awarded from a regionally and/or nationally accredited school. Compare class offerings and specialized programs for differing marketing degrees — there are bachelor of science (BS), bachelor of arts (BA), and bachelor of business administration (BBA) programs in marketing. Your specific needs and focus will dictate your ultimate choice.

Rankings

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Rank School Name Average Rating
1 Golden Gate University 5.93
2 Ottawa University 8.84
3 Peirce College 9.89
4 Southern New Hampshire University 11.34
5 Brandman University 11.50
6 Post University 13.06
7 Full Sail University 14.10
8 Saint Leo University 14.90
9 Liberty University 14.92
10 Keiser University 16.62
11 Fisher College 17.80
12 National University 18.33
13 Northcentral University 18.93
14 Florida National College 19.23
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